Dr. Gordon L. Patzer, author of the book “Looks: Why They Matter More Than You Ever Imagined”, predicts that, in a few years, cosmetic surgery interventions will become one of the factors leading to professional development of working people. Well-researched consequences of the "physical attractiveness phenomenon" reveal that those who possess good looks are generally luckier in love, more likely to be popular, and more apt to get better grades in school. But very few of us realize just how much physical looks, whether good looks or not-so-good looks, affect every aspect of our lives. One example comes from a published research document that finds that people who are blessed with good looks earn about 10 per cent more than their average-looking colleagues do. They are also more likely to be promoted at work as well as get hired.
What exactly is this "physical attractiveness phenomenon" and how does it affect each and every one of us? Dr. Patzer has devoted more than 30 years investigating this unsettling, often discomforting, reality for women and men, girls and boys, and how it touches every part of our lives. He supports the idea that looks have an impact on romance, on family dynamics, performance in school, career, courtroom proceedings, politics and government. Dr. Patzer suggests that the power of beauty affects both sexes and that the rise of reality TV shows, cosmetic surgery, and celebrity culture have contributed to our culture's overall obsession with being good-looking.